Few things can throw women into a tailspin more than shopping for a swimsuit. 100 years ago it was simple. A nice little cami and some poofy knickers with stockings were the going thing. You could hide a lot in one of those little numbers. Top it off with a fetching cap with a bow, and you were ready for the beach.

Now, fashion has decreed that it’s all out there to be seen. No mystery, no hiding little imperfections – hey, no hiding ANYTHING. Anyone who’s been to a beach lately knows just how bad people can look in the Wrong Suit.

Hence my stress.

Going through my options prior to my Maui trip, I stopped to ponder this bit of life’s unfairness. What will work with my middle-aged body? Being in the middle of a bad case of menopause, seeing myself in one of this year’s swimsuits is a whole new experience in angst. I kept thinking “when did THIS happen?”. Not that I ever got an answer, mind you…..

Swimsuit manufacturers make their suits for teens and twenty-somethings that anyone over 30 looks terrible wearing. Then they make some suits for people who are over 80, with industrial-strength underwires and unflattering flower prints in chartreuse and electric blue. There is nothing in between. Women of ‘a certain age’ are a large segment of the discretionary income market, and I would think designers would fall all over themselves to tap into a group of people who have money to spend. I was ready to drop some serious cash per suit, if it fit and looked good.  Silly me.

I’m not asking for much. An age-appropriate suit needs to cover much of the bust in a flattering and supportive way. Nice colors that can be found in nature, with a little fun embellishment would be good too. Add a little tummy control to cover that small bump caused by childbearing that only goes away with surgery, and women will flock to your racks in the store. A short, flirty skirt is not only flattering, but for those of us over 50, it’s a public service.   Why does this combination not exist in this year’s collection?   The designers must be men.

After all the angst, I’ve decided to stick with 2 suits I already have, done by designers who really understand the lucrative boomer target market. They were expensive, but worth every $$$$, and I hope they’ll live for a few more years.

I’ve reallocated my swimsuit budget this year to spa treatments. After all this stress, I need some pampering. And yes, I’m going to ROCK those suits at the beach.

About these ads